‘The most beautiful small hotel in the world’
– German Vogue
40 Winks is a legendary hotel based in hip and trendy East London.
The house has a very glamorous history. For more than a decade, it was one of London's most popular fashion and celebrity locations, playing host to hundreds of major advertising campaigns and high profile editorial shoots. So many photographers, stylists and models kept asking if they could stay here that we came up with the idea of '40 Winks'. We opened our doors in 2009, somewhat cheekily describing ourselves as the world’s first ‘micro boutique hotel’. Despite our bijou size, we have achieved an almost mythical status over the last eight years, attracting thousands of pages of press and making a lot of people very happy. Just scroll down to Reviews to understand what all the fuss is about.
From the beginning, our mission was always a very simple one - to offer an antidote to the bland uniformity of most hotel chains by creating something deliriously seductive, memorable and enchanting, substituting the ordinary with the extraordinary.
Staying here is about much more than having a comfortable bed to sleep in or a place to store your luggage,
it is an immersive experience, an invitation to lose yourself in another more fabulous, more magical world. We have tried to think of everything you might need to know, providing information on things like prices Numbers, how to book Knowledge, and even some of our famous events Social, so please feel free have a good rummage around the website. If there is anything we have overlooked, please don’t be shy - just drop us an email or give us a call.
To take a peek inside 40 Winks, click here for Images.
Since opening, 40 Winks has received thousands of pages of glowing press coverage, and continues to receive more almost every week.
If you read magazines like Conde Nast Traveller, Vogue, Grazia and Elle, the chances are that you will already have come across 40 Winks, but if you are only discovering us now for the first time, please don’t feel embarrassed.
The world is a big place, and 40 Winks is very, very small.
We have popped up in many of the world’s most famous magazines on fashion, travel, lifestyle and interiors, in countless guidebooks on ‘cool’ places to stay, and quite frequently on TV too.
We never anticipated this level of enthusiastic interest, and are immensely grateful to the hundreds of magazines who have supported us over the last few years, as well as the many guests who have written about their experience of staying here, and have recommended us to friends, family and colleagues.